Social Media

Social Media: Money vs. Time

We’ve covered some of why it’s important to stay engaged with your social media. But in the day to day, going to Facebook, Twitter, Instagram, and Pinterest is just one more time consuming chore. Others have done decent roundups of the social media tools in the market, I’ll not get into that. Still, as a small business owner, you know how quickly all the little expenses add up. Do you really need to spend $100 or more a year on…

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cowgirlblues yarn

Customer Service via Social Media

This week is the Metro Yarn Crawl in the DC/MD/VA region. I was thrilled to visit a number of area yarn shops, including our client Woolwinders. I picked up a number of skeins of new yarn, including the excellent cowgirlblues yarn pictured above. When I got home, I realized that the yarn had a faint smell of mothballs that didn’t seem to be fading. Normally this wouldn’t be a big deal because I can easily wash most of the things…

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