Anyone can tell you about the hazards of running a single person business. I set out at the beginning of the year with a number of goals focused on building my business. Not only have I failed to meet that goal, but I spend the past three weeks barely able to check my email.
Working for myself means that the buck starts and stops with me, so when I got a particularly nasty cold that turned into bronchitis and a sinus infection, there was no one around to take up the slack. I slowly watched my buffer queue empty, my twitter relationships falter, and my stats dip.
Now I find myself seven weeks into the new year and basically back at square one.
How do you handle setbacks when you’re the only one doing the work?
Here are some things I’ve been doing:
- Start small – feeding my social media was a great first step, then getting back to my January goals
- Looking for new strategies – it may seem strange, but until now, I’ve never used paid marketing to grow my business. This is one area where I’m going to be making some major changes in the coming weeks.
- Networking – Getting out and meeting people in the actual, real world. It can be hard for this introvert, but it’s the singularly most productive business generation tool in my toolbox.
Getting back to work after a hiatus is a lot like getting back to the gym after being sick (the other thing I’ve gotten back to this week). I can’t get right back on that stationary bike and log five miles in twenty minutes, but getting on the bike is the best first step I can take.