For small business people the new year can mean a lot of things. For me it’s time to develop my business growth strategy. Many small businesses and companies don’t do much hiring in November and December, and I went into those months wrapping up with two big clients, so they were pretty lean months for me. So now it’s time to grind on and build back up. I’ve spent this week developing a strategy not just to build my business back up, but to grow it in 2017. Over the next weeks I’ll be outlining the various aspects of my strategy as well as how they’re working for me.
Setting S.M.A.R.T. Goals
You’ve seen it before, that goals should be Specific Measurable Attainable Realistic and Timely and that’s step one. My primary goal for this year is to build Brandt Lautman Consulting into a full time source of income for my family. Each month I’m planning to identify smaller goals that will help me reach the large goal. For January I’m setting my sights on a pretty low bar:
SMART Goal 1 – Sign 1 new client
SMART Goal 2 – Reach out to recently past clients
Follow a Schedule
Account for my Time
I’ve scheduled specific times for checking email and updating social media so that I don’t allow those two tasks to suck up all of my time (because we all know that they can and often will)
Build My Skills
Downtime is a great opportunity for me to develop my professional skills. There are lots of things I’ve been wanting to learn but have never had time for, or things that I know how to do in theory, but have never actually put into practice. I’d like to formally learn how to build a WordPress Theme from scratch, which will help me keep current on all of my coding skills. I’d love to learn about accessibility in web development, which I hope will open up some larger projects that require ADA compliance.